Requirements
Outline your marketing needs before selecting anyone from the available digital marketing firms. Try to call them up or speak to their customer support hotline to understand the list of digital marketing services they offer. Typically the list of offerings should include the following:
- Digital brand building
- Design and Development
- E-mailers
- Blog creation
- SEO-friendly write-ups
- Analysis
- PPC
Portfolio
As you browse through your digital marketing services, it is advisable to go through their portfolio. Usually, digital marketing firms have their portfolio deck published on their website. If they do not have online, you can always ask them to e-mail it to you.
Digital Presence
In order to stay ahead in the race, every single digital marketing firm has an online presence. Right from a website and blog sub-domain to PR postings and newsroom, they always have live content uploaded on a regular basis.
PR
Any established firm with digital marketing services will have their mentions on various websites. This only adds to the credibility factor of that company and help you understand how reputable their offerings really are.
Virality
Having an understanding whether how your digital marketing firm will help in promoting will help you realize the potential of collaborating with them. There is no harm in asking what would be the lead generation numbers and estimated results before initiation of your tie-up.
Event Entries
As digital work is open and fairly competitive, various firms constantly participate in community build-ups and events. Checking through their association and responses to various queries will reveal their way of working.
Strategy
For any successful digital campaign, a well-thought strategy is required. Before executing any development, ask for the concept note and strategy development for the campaign and the flow of process across various channels before release.
Skill Set
Checking out the skills of your digital marketing firm can be possible if you give them a trivial task to execute. Ask them to generate a complete outlook toward it and what is the way forward that can be developed once the digital campaign is executed.
Relationship
As you work with your firm, you understand how they function. Knowing their mission and how well they sync with your company’s vision gives you a rough idea as to how they have understood what you want and the way of execution they formulate while taking it live.
Social Accounts
What you say is always the truth. Browse through their social accounts to know what is their outlook towards the latest trends and services they offer as worthy solutions. Once you have this on track then you can always rely on that company as your go-to digital marketing firm.
